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Afro Unicorn Launches Magical Tresses Haircare Collection in Target

Afro Unicorn, the rapidly growing Black-owned lifestyle brand celebrating the uniqueness of women and children of color, is excited to announce the expansion of its Magical Tresses haircare collection in Target stores nationwide, solidifying its position as a leading, inclusive beauty brand. This retail expansion represents a major milestone for the brand. Afro Unicorn initially debuted its haircare collection on Walmart’s website in August 2023 before reaching its stores the following month and CVS locations in January 2024.

April Showers, Afro Unicorn Magical Tresses
April Showers, Afro Unicorn Magical Tresses

“With the launch of Magical Tresses at Target, we’re spreading the joy and confidence that comes from embracing our diverse beauty and encouraging Black and Brown girls to love the crown on their heads. Afro Unicorn is not just a brand—it’s a vibrant celebration of the magic within us all.” – April Showers, Founder and CEO of Afro Unicorn.

Ms. Showers is the first Black woman to launch a licensed character brand in major retail and has long been a lead-by-example creator, dedicated to uplifting and inspiring women and children of color. With a background as an established real estate agent and insurance business owner, Ms. Showers’ entrepreneurial spirit led her to create Afro Unicorn, the trailblazing, empowerment-led brand that has rapidly expanded across 25 categories in major retailers across the U.S. and Canada, from apparel and accessories to toys, puzzles, books, bedding, bandages, backpacks, collectibles, and more.

Ebony Huerta Wells has over 25 years of writing and media experience. She was a former business journalist with a major newspaper and worked for other niche publications.

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